The richest man Yang Fei

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Even in China, the development of local brands is still struggling.

Many cosmetic brands rely on cosmetic franchise stores all over the country to sell.

The quality of these cosmetics shop operators is uneven, they only sell miscellaneous brands and high-margin products, and they have a common mentality of swindling customers. Due to the lack of soft and hard power in terms of subjective and objective aspects, it can only be wishful thinking in the end.

Over time, domestic brands have become synonymous with low cost performance, low quality and high quality.

Consumers spend about the same amount of money, of course they are willing to choose more well-known foreign hardware advantages such as network, scale, and capital, and small domestic brands will fall collectively!

Now there are only a few companies left, such as Yang Fei's Meili Group!

Can Yang Fei fight back and survive the fierce battle with international and foreign brands?

Chapter 2527 Two Alliances

Whether the brand can survive or not depends on whether the consumers will feed it or not.

Whoever can catch consumers can survive in the brutal competition.

To get consumers to pay, the most important thing is to deliver products to consumers through effective channels.

What good is a good product if consumers want to buy it but can't find a way to buy it?

For brands, whoever wins the channel wins the world.

Yang Fei definitely has no shortage of channels.

The beautiful shopping mall under his name, as well as the online shopping mall, are enough to form a synergy to make his brand survive.

As long as the beautiful mall does not go bankrupt, the major brands under his name will not go bankrupt.

This is Yang Fei's confidence.

This is what sets him apart from other brands.

Small brands do not have financial advantages and cannot replicate Yang Fei's road to success.

Even so, Yang Fei also attaches great importance to the strangulation of foreign brands.

The strength of foreign brands should not be underestimated!

The beautiful shopping mall is not the only large shopping mall in China.

Although the combination of foreign brands can't do anything to the beautiful shopping mall, the joint efforts of so many brands are also very scary.

First of all, Yang Fei has to worry about two extreme things.

One is that foreign brands unite and no longer sell in the malls under Yang Fei's name.

The second is that foreign brands cooperate with other supermarkets, and the makeup brand under Yang Fei's name is not allowed to enter.

If these two things can be done, then Yang Fei can only go it alone and use his own shopping mall to sell his own products, which of course Yang Fei doesn't want to see.

Yang Fei made a rough analysis.

First, will foreign brands abandon the beauty mall?

If foreign brands really dare to do this, it is definitely an act of stabbing each other in the heart. Although it can reduce Yang Fei's operating income, their sales will definitely be affected.

Yang Fei has thousands of beautiful shopping malls, and they are all located in prime locations in major cities. This advantage is unmatched by other shopping malls.

If foreign brands dare to break their wrists, it will be a loss for both parties.

As for other shopping malls, will the group refuse to enter the products of Meili Group?

Such a scenario is also unlikely.

Most of the domestic supermarkets have various business contacts with Meili Group, and those who are not convinced have been beaten to death by Yang Fei.

The rest, except for a few companies with big backgrounds, may dare to confront Yang Fei, while ordinary shopping malls dare not confront Yang Fei.

However, it cannot be ruled out what choices these businessmen will make in the face of interests.

Yang Fei thought about it for a long time, but he didn't come up with an effective plan.

Of course Li Juan also knew about this.

In fact, she had already been planning countermeasures.

On this day, Li Juan and Yang Fei sat in Xiaodao's study to discuss.

Li Juan said: "Foreign brands have squeezed out small local brands. This is also an opportunity for us."

Yang Fei shook his head and said: "When a hundred flowers bloom, it is spring. It is not a good thing that only our Meili Group is left as a local brand. A real entrepreneur should not monopolize the operation and profits of a certain industry, but should drive the great development of the entire industry. "

Li Juan smiled and said, "Your mind is wider than mine."

Yang Fei said: "Of course, because I am a man."

Li Juan said: "This has nothing to do with men and women, okay? However, we can't rescue them. Whoever is eliminated and who stays is determined by the market economy. The consequences of forced rescue will only encourage the failure of local brands! They will I feel that it doesn't matter if I grow up or not, anyway, I have you, my big brother, covering me!"

Yang Fei smiled and said: "I'm not stupid enough to save them. If a brand does not strengthen itself, no one can save it. However, we can support them appropriately. The development of local brands can restrain foreign brands. Foreign brands Now it’s to fight the market, once they get the world, they will raise the price unscrupulously, then the market will be theirs, and you can only pay a high price if you want to buy it.”

Li Juan said: "I'm not worried about the arrival of this day. It's just cosmetics, and there is no too advanced patented technology in it. No matter which company it is, it can't achieve a technological monopoly. If this day really comes, domestic prices will be lowered by foreign brands. After all, our local brands will have an opportunity. There will always be consumers who can only buy products with high cost performance."

Yang Fei nodded: "That's right! After the market and the consumer system grow, the price of cosmetics will return to rationality. What kind of group will buy what kind of brand. There are tens of thousands of bottles of cosmetics. , and it’s not affordable for the working class. Well, what’s your opinion on this incident?”

Li Juan said: "I have thought about it for a long time, and I think that if we want to win this battle, we must do two things."

Yang Fei asked, "Which two points?"

Li Juan said: "One is the sales terminal, and the other is the source of the product!"

Yang Fei said: "It's manufacturers and merchants."

Li Juan said: "That's right, as long as we settle these two, everything will be fine."

Yang Fei smiled wryly: "I know it's so simple, but how do I do it?"

Li Juan said: "You just said that you want to support domestic manufacturers, so I thought of something. If domestic cosmetics manufacturers can unite and form an alliance, then they can resist the attack of foreign brands."

Yang Fei said: "A trade association for cosmetics? There has been such a thing for a long time."

Li Juan said: "It's not an industry association, but manufacturers unite and coexist on their own!"

Yang Fei pondered: "I still don't quite understand, what's the point of this kind of alliance you mentioned?"

Li Juan said: "Listen to my other alliance first. You will understand the meaning of the manufacturer alliance."