0p0 Page 1644
Page 1644
Gradually, many families began to pick up on the brand and quality.
Of course, ordinary powder cannot wash clothes worth hundreds or even thousands of dollars, because it will damage the fibers of the clothes and leave unsightly mildew spots and black spots.
In recent years, soap powder has also found a corresponding share of the market in rural areas, and residents of some small towns have also begun to use laundry detergent.
Although the overall market is huge, competition is ubiquitous due to too many manufacturers.
This is like fishing for fish. The fish pond is fixed, and the fish in it are also fixed. The more people touch, the less fish each person will get.
Under such circumstances, the performance of Meili Group has declined for the first time in seven years.
In order to reverse the decline, Yang Fei had to reorganize and innovate the company.
The reorganization of the group organization this time is also Yang Fei's attempt to seek a breakthrough.
After the group reorganization, Yang Fei still needs to innovate the products.
Innovation is divided into three aspects.
One is to upgrade the current products.
The second is to develop new products and update them.
The third is to improve the production line.
Yang Fei is a three-pronged approach.
The original product requires improved formulation and packaging.
At the same time launch new products, new brands.
As for the production line, Yang Fei also needs to upgrade.
Meili Group has independently developed a production line with a higher degree of automation, and plans to replace the current production line.
The use of automated production lines will save a lot of labor and raw material costs.
The new brand "Good Mom" will launch several new products correspondingly.
Yang Fei has paid great attention to research and development since he founded the beautiful company.
In the past, he cooperated with universities and laboratories to research and develop new products.
After the company developed, Yang Fei set up his own research and development team and invested a lot of money in the research and development of new products every year.
Yang Fei has advantages that others do not have.
He knows the development trend of the daily chemical industry in the next 20 years.
Yang Fei himself studied chemistry, and later he started a business related to chemicals, so he has a sharper sense of chemical products than ordinary people.
When holding a bottle of shampoo in their hands, most people only look at the words "anti-dandruff", "oil control", "refreshing", "smoothing" and other words on the front.
What Yang Fei looked at was the small print on the back and the ingredient list.
He will also use methods such as looking, smelling, touching, and twisting to identify the chemical ingredients contained in the shampoo but not listed on the ingredient list.
Just like a musician listening to a concert, he can not only listen to the sound, but also distinguish the score behind the music and the way the artist plays forcibly.
Therefore, although Yang Fei does not know the complete formulas of various daily chemical products in later generations, he can still roughly know the ingredients of the products. Coupled with the hard work of the research and development team, it is not difficult to develop the products that Yang Fei wants. .
With such advantages, Yang Fei is confident that he can gain a firm foothold in the field of daily chemicals.
As for the decline in the group's profitability, this is a problem with the company's management and can be improved through means.
Yang Fei is also confident that if his company's profits decline, other peers will also face the same problem.
He guessed right. This year, Procter & Gamble and Unilever also encountered resistance to development.
Being poor is changing.
When corporate profitability declines, all companies do the same thing:
Change, innovate, save!
Procter & Gamble has replaced the president of the Greater China region and launched several so-called new products that have changed the soup but not the medicine.
Unilever belatedly launched a brand-new men's shampoo and invested heavily in advertising, preparing to make a big splash in the field of men's grooming and care.
Several well-known daily chemical companies in China have launched new products one after another.
Some unsustainable small businesses are quietly dying out.
In addition, big companies have an ultimate killer move: expand, suppress, and seize the market!
No matter how bad the economy is, the society still has spending power.
Especially toiletries, which are daily chemical consumables, no matter how poor your family's economy is, you have to buy them for use, right?
Therefore, it's not that consumers don't buy these products anymore, they just don't buy your products anymore!
How to expand?
How to seize market share?
It has become a difficult problem that every enterprise must think deeply about.
The daily chemical market, which has been quiet for more than half a year, is quietly brewing a huge war!
At this time, Meili Group is intensively developing new products and preparing for the launch of a new brand.
At the same time, Yang Fei is preparing for advertising for the launch of the new brand.
The lights on the office floor of Meili Building stay on until after nine o'clock every night, and all departments are working overtime.
Yang Fei walked out of the office building, and suddenly saw a familiar figure, and couldn't help but startled.
It's Chen Ruoling!
How did she come?
Chen Ruoling was sitting in a convertible Ferrari sports car, with cold eyes, she looked at Yang Fei who came out of the door, without waving or speaking.
Yang Fei said to the mouse: "Go back first."
Then he said to Chen Mo: "You rest first, don't wait for me."
After finishing speaking, without waiting for their answer, he hurried towards Chen Ruoling's car, holding the door with his hands, and said with a smile, "Long time no see."