The richest man Yang Fei

Page 499

"It's easy to build a brand, but after it's created, whether it can adapt to the local area, whether it can prosper, and whether it can be accepted by consumers is not dependent on money alone. There are too many examples of big brands collapsing." Yi Fangzhou said, " And this is why we value your brand at [-] million."

Yang Fei laughed and said, "Boss Yi, I do have an idea. If what you value is my ability to build a brand, you can give me [-] million yuan, and I will help P&G create a laundry detergent brand."

Yi Fangzhou said, "Mr. Yang, you are joking, this is impossible. Even if we give you 28 million, you will not be able to create another brand that is exactly the same as Jiebai, and the market share will not be as high as it is now. The accidental factors and luck are really too important. Vitality [-] is down, can their original team create the same Vitality Factory? This is impossible.”

Yang Fei said helplessly, "This is the only chance we can cooperate. It's a pity."

Yi Fangzhou was restless, touched his chin with his right hand, kept rubbing it, and said, "Mr. Yang, if you are not satisfied with the price we offered you, you can say a price. I believe it is definitely a matter of price. If someone offers If the price is affordable, our brands under Procter & Gamble can also be sold.”

Yang Fei was too lazy to waste time, and stretched out an index finger.

Yi Fangzhou exaggeratedly exclaimed, "One billion?"

Yang Fei shook his index finger and said, "I'll sell it for 100 billion."

"One, ten billion?" Yi Fangzhou exclaimed, "This is really crazy!"

Yang Fei said, "In my eyes, the clean white brand is worth so much money. Let alone the development of overseas markets, we only talk about the Chinese market, and we don't talk about the value of brand expansion. We only talk about washing powder. Our country is worth a few dollars a year." In terms of the market share of tens of billions, I estimate that the annual sales will exceed 200 billion, and it is not impossible to reach [-] billion per year in the future.”

After a short pause, Yang Fei said again, "Combining with the global sales, this figure will be even more impressive. I said 100 billion, but it was just selling at a low price. Because I know you can't afford this price!"

Yi Fangzhou didn't speak, just shook his head.

Luo Hongcai next to him looked at Yang Fei in astonishment, as if he was looking at a lunatic.

A washing powder brand dares to sell 100 billion!Isn't this crazy?

How many brands in the world dare to have such a tone?

A message sent by Yang Fei is actually very clear, that is, not for sale!

He offered 100 billion, but he was refusing.

It is impossible for Procter & Gamble to be crazy enough to spend 100 billion to acquire a washing powder brand that has just been established for a year.

Negotiations froze.

Yi Fangzhou has lived abroad most of the time, and his speech has a strong Western style. When it is intense, it is like those hysterical foreigners yelling in the dubbed film.

"Mr. Yang, you and I are both Chinese. I am standing in your position and thinking for you. Procter & Gamble is a big company. Its size is unimaginable! You can still get a lot of money if you sell Jiebai now." In the future, Procter & Gamble will show its power and invest funds in its own brand, then your product will have no chance of turning over! At that time, no one will buy it if you want to sell it.”

"I'll sell it, but you can't afford the price." Yang Fei said flatly, "Everyone is busy, so why waste your time here?"

Yi Fangzhou said, "100 billion, the price you bid is simply impossible. If you sincerely want to sell, then we can negotiate a reasonable price."

Yang Fei said, "You can't afford my price. Mr. Yi, I can hear the threat in your words just now, but I'm not afraid. Whether it's Unilever or Procter & Gamble, they are all my competitors. .I will respect all opponents who abide by business rules, but I also despise all opponents!"

Yi Fangzhou curled his lips in displeasure, "Well, Mr. Yang, I hope we can all become rivals who respect each other."

The two shook hands friendly and ended the negotiation.

On the second day after the negotiation ended, Procter & Gamble announced that Tide held a press conference and launched three new products at the same time. The high-end one was called Tide Natural Soap Powder. In contrast, this high-end laundry detergent is priced at [-] yuan, which is a full three yuan more than the white and natural soap!

Their mid-range product is concentrated laundry detergent, and the price is as high as eight yuan, and further down, it is three yuan a bag of general powder.

From Procter & Gamble's powerful press conference, it can be seen that their company will spare no effort to promote the Tide brand.

Yang Fei couldn't help smiling when he saw the relevant news.

Seeing him laughing, Su Tong asked, "What's the matter? You can still laugh when he shoots three times in a row?"

Yang Fei said, "Price is the biggest business secret in Greater China! Procter & Gamble has been in my country for so many years, but it still hasn't shaken off that domineering attitude back then."

Su Tong said, "It's a big company, and its research and development costs, labor costs, and quality control costs are all greater than ours, and it's understandable that the price is expensive."

Yang Fei sneered and said, "The problem is that their washing powder has no technical advantages. Only those who worship foreign countries and foreign countries blindly trust foreign companies, thinking that the products of foreign companies are better than domestic ones."

Su Tong said, "What I'm worried about is that P&G will definitely make big moves this year. If they fail to acquire it, they will try their best to build the Tide brand, especially in terms of advertising resources. They will definitely compete with us."

Yang Fei said, "Song Qiuhan has already given me the exact information that Procter & Gamble, Unilever, and Diaopai will all participate in CCTV's advertising bidding conference. It seems that this year's first bidding competition is very interesting!"

Su Tong said, "Are we also going to fight for the bid king?"

Yang Fei said, "Of course, we must become the first bidders! This will be a permanent honor!"

Chapter 471 Once the innocence comes out, who will fight?

Yang Fei originally wanted to hold the second dealer meeting the day before the CCTV advertising bid.

But Procter & Gamble's full-scale attack made him change his mind.

He postponed the dealer meeting for two days, which is the second day after the CCTV advertisement bidding.

In November in Beijin, the cold air of Siberia moved southward with a strong force.

The CCTV advertising bidding meeting originally scheduled to be held on the [-]nd was postponed until the middle of the month.

Yang Fei had already made all the preparations for the bidding.

In front of the CCTV Media Center building, the CEOs of famous domestic companies all came to the scene early.

Media reporters from various provinces and cities gathered together, with long guns and short cannons, and flashing lights flickered like stars on a summer night.

Ms. Tan Xisong, dressed in the best attire of the show, greeted the wealthy businessmen in person.

For her, for CCTV, and for the domestic advertising industry, today is destined to be an extraordinary day, and it will also be a day that will be recorded in history!

Last year, Tan Xisong was here, and after listening to Yang Fei's words, she strengthened her idea of ​​taking out the best advertising slots for bidding and auctioning, and launched the concept of bidding king.

Biaowang will become an advertising gold medal that CCTV has made every effort to create, and it will also become a proof of CCTV's star-making ability!

Only Yang Fei knew clearly that Ms. Tan Xisong successfully planned and led the bidding and auction of CCTV's golden advertising segment this year, which made CCTV's total advertising revenue tenfold in just a few years.

The more significant significance of this event is that it has created a new era for my country's TV advertisements to enter the market.

According to past experience, the winery is a big player in advertising.

The profit of wine is high, almost a huge profit!

After the reform and opening up, domestic wine companies suddenly woke up overnight, and they all understood the truth that the smell of wine is also afraid of deep alleys, so they rushed to seize the advertising resources of various media platforms.

According to Tan Xisong's prediction, if nothing else happens, this year's bid winner must be produced among the major wineries.

Bosses of wine companies are rich and powerful, and as long as the advertisements are well-known, they will come in ten thousand taels of gold, so there is no need to worry about no sales and no profit.

Long before the official meeting, many bosses of wine companies contacted Tan Xisong through various channels to inquire about the price of this year's advertisement.

There are still people who want to follow the old path, follow the leadership and high-level route, and directly get good advertising positions. For such people, Ms. Tan puts pressure on them and refuses them all. She bluntly says that all prime-time advertising resources will be put into the auction process.