Rebirth of God Against God

Page 1079

At the same time that Ye Tian was laughing, a younger male team leader next to the female employee quickly reached out and grabbed the female employee, and said in a low voice:

"So your way of thinking is not as flexible as Mr. Ye's. Users only need to spend six yuan to get a fan brand. Doesn't it mean that they only spend six yuan?"

The female employee suddenly realized, and finally understood the deep meaning of Ye Tian's setting the gift price!

Seeing that she stopped talking, Ye Tian also began to explain his intentions to the employees present:

"You may have heard that in the industry of mobile games and web games, there is a noun concept called 'first charge' that is very particular!"

"From the perspective of game operation, it is very necessary to set up the activity of the first charge. Because after the first charge, the player's stickiness to this new game will increase rapidly, and the activity and retention rate of the game will also increase. It will increase accordingly, and the income of game operators will also increase.”

"Generally speaking, players who play games can be divided into ordinary players, junior players, loyal players, and heavy players. Our live broadcast platform can also classify the audience on our platform according to this level."

"When ordinary players download a new game, the average person usually just reports to try to play it, and if it is not fun, they will uninstall it."

"This is just like the tourists on our live broadcast platform. They come to our killer whale live broadcast platform because we hold this grand celebration or because of advertisements in various ways. They are tourists without registered accounts. .”

"At this time, we recommend excellent anchors on the platform to them, let them discover the fun of our live broadcast platform, and make them find it interesting, and they will turn into primary viewers!"

"And these junior audiences are the target group of our anchors, and they are the service customers they want to please!"

"The anchor's game is good, the anchor's program is interesting, and the anchor's live broadcast is worth watching, which will attract a considerable number of players to spend impulsively. After watching the live broadcast for a while, they will be coaxed to recharge their first charge and give gifts. !"

"So we added this unique 'fan brand' card gift, in fact, to help those anchors have a good excuse and a way to appeal to their fans to support them."

"Assuming that a gift for applying for a card only costs [-] yuan, the anchors can say it well, and the audience also sounds good. As long as you don't smoke a pack of Double Happiness cigarettes, you can already reward almost two gifts for applying for a card. "

"What can six yuan buy in today's society? Now, even a cup of milk tea costs eight yuan on the street outside! It may cost six or seven yuan to eat a pancake!"

"Many viewers who were excited to watch the live broadcast were appealed by the anchor. Thinking of the anchor's hard work in the live broadcast, rewarding him with the money of a pancake fruit is naturally very refreshing."

When Ye Tian said this, the surrounding employees kept nodding their heads in agreement.

What Ye Tian said is indeed correct. In terms of people's consumption values ​​nowadays, a gift priced at six yuan is really nothing, and it is easy for the audience to agree to tip.

Then when those viewers watch the live broadcast in the live broadcast room, it will be easy for those anchors to agree to give them card gifts.

Then when they opened the top-up page and found that the minimum top-up amount was ten yuan, they might hesitate, but the words had already been released, and ten yuan was not a big money, so they naturally topped up directly.

In this way, this group of audience users may have only planned to recharge six yuan, but now they have recharged ten yuan, and the killer whale live broadcast platform has received an additional four yuan recharge!

To some extent, this is equivalent to the killer whale live broadcast platform earning an extra four yuan from the process of stimulating user consumption!

Many people may say that they just want to tip six dollars, so why not just keep the four dollars?

In fact, this idea is completely wrong.

As long as the ten yuan recharged by the audience is transferred, in fact, the platform has already received your ten yuan.

What the live broadcast platform wants to give you is just some virtual gift data.

Whether you only tip one dollar and keep the rest of the money, or donate all ten dollars at once, for the live broadcast platform, they have nothing to do with it.

Because your money has already been put into his pocket!

The more you don't tip, the more the live broadcast platform will actually thank you!

Because in this case, the money will always stay on the financial account of the live broadcast platform and become the working capital of the live broadcast platform.

On the contrary, after you reward the anchor, the live broadcast platform will start to calculate the corresponding income that needs to be distributed to each anchor.

And according to big data, in fact, as long as you start rewarding gifts, the remaining four dollars cannot exist for a long time.

Often in just a few days, even on the day of recharging ten yuan, all your consumption will be squandered!

Still the same reason, the fan card gift of [-] yuan has been spent, is the remaining [-] yuan still a problem?

If you randomly send four one-dollar gifts to draw a prize, you've already squandered them!

In this way, the group of tourists and junior audiences will start to think about the next recharge.

Audiences who are really loyal to a certain anchor, even audiences who have reached the level of brain-dead fans who worship heavily, they are not the key objects targeted by the welfare activity setting of the first charge.

Because even if there is no fan brand welfare activity, these two types of fans will already recharge and reward the anchor without hesitation.

Generally speaking, ordinary players and junior players will basically account for more than 80.00% of all players in the entire game!

By analogy, among the audience categories in the live broadcast platform, tourist audiences and junior audiences who are new to the live broadcast room to watch and join in the fun will also account for more than 80.00% of the number!

The group of loyal fans who are really willing to recharge and reward the anchors they admire and pursue usually do not even account for 20% of the number!

A star has ten fans who know his name, and often only one or two fans are willing to pay for them and spend money to buy their records!

It can be seen from this that there is such a huge market among the remaining group of fans!

If the Killer Whale live broadcast platform now relies on the "fan brand" first-charge welfare activity to make the two types of ordinary tourist viewers who account for the vast majority willing to spend money to recharge, it will definitely increase the income of the Killer Whale platform instantly. Several times as much!

Chapter 1134 The event is about to succeed!

From the perspective of live broadcast viewers, if you are the kind of tourist viewer who will not easily charge money and tip, then you are actually just watching the fun every day, but you don’t think about consumption.

Once a certain anchor's live broadcast program attracts you one day, so that you are willing to recharge and reward him for his fan title brand, then you will definitely start to keep paying attention to this anchor.

And if you are the kind of wandering viewer who often spends money in other live broadcast rooms, but does not want to spend money in a certain live broadcast room, because a live broadcast of a certain anchor is very interesting, coaxing you to recharge and tip Then it will not be so difficult for you to top up and reward him next time.

In other words, you have been recruited into their camp by this anchor!

As long as these two types of tourist viewers recharge and get the fan badges of the anchors, then they are actually falling into Ye Tian's "trap" as well!

Ye Tian put a confident smile on his face, and continued to speak:

"As the saying goes, 'Everything is difficult at the beginning', as long as this group of audience users recharge for the first time, they are not afraid that they will not recharge for the second time!"

"We are now creating a fan brand and emphasizing the benefits of the first charge. In fact, it is not to cheat the viewers of the meager six yuan, but to allow them to spend more 'sweetness'!"

"This fan brand is actually a fishing bait for them to eat first! It makes them start to give gifts to their favorite live broadcast rooms and anchors!"

"In this way, the income of those anchors will naturally increase, and at the same time, their loyalty to the platform will also increase, and they will even follow our Orca platform wholeheartedly."

After hearing Ye Tian's explanation, all the employees present kept nodding their heads as if they were hearing fairy sounds, and felt that their thinking had been sublimated once!

"Mr. Ye, listening to what you say is really better than reading ten years of books!"

"Yeah, how did we ever think we could make money like this?"

"It's not just about making money! If Mr. Ye does this, the anchors and viewers on our platform will become more popular!"

"I have to say, Mr. Ye, your business arrangements are really superior!"