Traveling through time and space: Medical skills travel the world

Chapter 195 Business Strategy

"Li Ming," Chen Fang suddenly raised her head, her eyes determined, "We also need to consider packaging design and promotional strategies."

"Packaging design?" Li Ming was stunned for a moment, then reacted, "Are you talking about the appearance and promotion of the drug?"

"That's right." Chen Fang nodded, her tone serious. "The effect of the medicine is certainly important, but at the expo, the first step to attract customers is packaging. We must make people remember it at first sight."

"How do you think it should be designed?" Li Ming put down the pen in his hand and thought seriously.

"I think the packaging should reflect our brand characteristics." Chen Fang thought for a moment and continued, "We can use some traditional elements, such as classical patterns, with fresh colors to make people feel the natural atmosphere."

"This way, we can highlight the natural ingredients of the medicinal materials while conveying our pursuit of quality." Li Ming nodded in agreement, "But we also need to consider the cost. Overly complicated designs may increase expenses."

"I will communicate with Mr. Zhang and see if he can provide some reasonable suggestions." Chen Fang smiled slightly, her eyes twinkling, "In addition, the promotion strategy is equally important. We need to develop an effective promotion plan to attract more customers."

"How do you plan to promote it?" Li Ming asked curiously.

"We can spread the word of mouth, trial activities and some small promotional activities." Chen Fang's thoughts flew, "We can set up a booth at the expo and provide trial packs so that customers can experience the effects of the medicines themselves."

"That's a good idea." Li Ming nodded in approval, "But we still need to prepare some promotional materials, such as brochures and posters, to let customers know about our products."

"Yes, the brochure should be concise and clear, highlighting the characteristics and advantages of the product." Chen Fang's eyes sparkled, "At the same time, we can also invite some well-known doctors or pharmacists to endorse our products to enhance credibility."

"In this way, customers will have more trust in our products when choosing them." Li Ming said with emotion, "However, inviting celebrities may cost some money, so we need to make a budget in advance."

"When I talk to Mr. Zhang, I will ask him if there are any channels for cooperation." Chen Fang said seriously, "At the same time, we also have to consider the time of the Expo and make preparations as early as possible."

"I see." Li Ming nodded and thought to himself, "So, when do you think we should start working on this?"

"The sooner the better." Chen Fang said firmly, "I hope to formulate the packaging design and promotion strategy before the medicinal materials arrive, so that we can gain an advantage at the expo."

"I will immediately contact the designer and prepare promotional materials." Li Ming quickly wrote down the key points, his heart full of enthusiasm.

"Thank you, Li Ming." Chen Fang smiled slightly, feeling warm in her heart. "With your support, I believe our plan will go smoothly."

"We are a team, and it is natural for us to support each other." Li Ming said seriously, with firm belief flashing in his eyes.

While the two were busy, there was a light knock on the door. Chen Fang looked up and motioned Li Ming to open the door. The door slowly opened and Boss Zhang walked in with a smile on his face.

"Ms. Chen, Mr. Li, I'm here to discuss the progress of purchasing medicinal materials with you." Boss Zhang said as he entered the door.

"Boss Zhang, we are discussing packaging and promotion." Chen Fang warmly invited him to sit down, "Please share your views."

"I heard that you are preparing for the Expo. I think you need some feedback from the market." Boss Zhang said seriously after sitting down, "I can provide you with some information about your competitors to help you formulate a better strategy."

"That's great." Chen Fang's eyes flashed with anticipation. "We need to understand the market dynamics so that we can better adjust our plans."

"I will organize the relevant information as soon as possible and ensure that you can get the information in the shortest time possible." Boss Zhang smiled slightly, his eyes full of support.

"Thank you, Boss Zhang." Li Ming said gratefully, "With your help, our preparations will go more smoothly."

"This is what I should do." Boss Zhang waved his hand, his tone full of sincerity, "We have a pleasant cooperation, and mutual benefit and win-win are the most important."

"Brother Li, your technique is really superb!" Zhang Qiang praised as he tasted the honey cake that Li Ming had just baked, "The taste of this honey cake is really unforgettable."

Li Ming smiled slightly, his eyes sparkling with wisdom: "Brother Zhang, the key to business strategy is to make it easier for consumers to accept. If we only rely on taste, it would be too thin."

"Oh? You mean... there is another way?" Zhang Qiang asked curiously.

"Of course." Li Ming nodded, his eyes sweeping across the bustling crowd around him, "We can attract customers through packaging, publicity, and even pricing strategies."

"Packaging?" Zhang Qiang frowned. "The appearance of this honey cake is not special. Do we need to spend more time on it?"

"That's why we need to be more attentive." Li Ming's voice became firm. "I plan to ask someone to design some exquisite packaging so that customers will want to buy it when they see it."

"That's a good idea," Zhang Qiang thought. "But if costs increase, prices will also rise, and consumers may not be willing to pay for it."

"This is what I call a strategy." Li Ming smiled slightly, with wisdom glittering in his eyes. "We can attract customers with lower prices in the early stage, and then gradually adjust the prices after they get used to our products."

Zhang Qiang patted the table and said excitedly: "Brother Li, you are really a genius in the business world! This way, we can attract customers and consolidate our market position."

"Of course, in addition to price and packaging, we can also use word of mouth." Li Ming continued, "I plan to set up a tasting booth at the market, so that passers-by can taste our honey cakes. If they like them, they will naturally promote them."

"A food tasting booth? That's a good idea!" Zhang Qiang nodded in approval, "But we need manpower. If we don't have enough manpower, I'm afraid we won't be able to handle it."

"I've thought about it." Li Ming said confidently, "I'll ask my cousin to help. He's very popular in the market and can attract more customers."

"This way, there will be no mistakes." Zhang Qiang clapped his hands in approval, "Brother Li, you really understand the way of business!"

At this moment, a ragged beggar came over with a look of longing in his eyes. Li Ming immediately handed over the honey cake in his hand and said, "Come, have something to eat."

The beggar was stunned for a moment, then took the honey cake gratefully, muttering, "Thank you... Thank you."

"No problem." Li Ming smiled slightly, watched the beggar leave, turned to Zhang Qiang and said, "When we do business, in addition to pursuing profits, we must also have a kind heart."

"Brother Li, you have a really kind heart." Zhang Qiang said with emotion, "I believe that being kind to others will eventually be rewarded."

"Yes, in business, honesty and kindness are equally important." Li Ming nodded in agreement, with a determined light in his eyes. "I hope that our honey cakes can not only satisfy people's taste buds, but also bring them warmth."

"Then let's get started!" Zhang Qiang said excitedly, "I'll find someone to design the packaging, and you'll prepare the tasting booth."

"Okay!" Li Ming clapped his hands on the table, his eyes full of anticipation, "Let's work together to let more people taste this delicious honey cake!"