0p0 Chapter 396 4 Seasons Evergreen
Chapter 396 4 Seasons Evergreen
Facts have proved that their ideas and practices were correct. After the first batch of students who studied baking in the vocational college graduated, the market was quickly divided up.
Except for a group of students who started working at Qilixiang, some of the remaining students returned to their hometowns and opened dessert shops with their families in the local area, making and selling various desserts every day.
The pricing standards of desserts in these dessert shops are modeled after those of Qilixiang, but the price of each dessert in the shops is 20% to 60% cheaper than that of Qilixiang. They attract customers with lower market prices and focus on the lower-tier markets.
Some students were spotted by different dim sum shop owners, who hired them to be their own dessert chefs. They then launched desserts in their own dim sum shops that were similar in appearance and style to those of Qilixiang, competing with Qilixiang for customers.
However, after several years of development, the dessert-making level of Qilixiang's pastry chef has made a qualitative leap. He has become more adept at controlling the heat, taste and other processes, and is simply not comparable to the low-level pastry chefs who have just started out in the academy.
Moreover, Qilixiang was the first to make a series of Western desserts such as cakes and bread, so people subconsciously think that Qilixiang's Western desserts are the most authentic, and other dessert shops are just imitating them, thus invisibly suppressing other dessert shops.
Therefore, although there are many dim sum shops selling similar desserts on the market, Qilixiang’s business has not been greatly affected.
Having said that, the employees and pastry chefs in the store are all women. Women are naturally delicate and thoughtful. They all had their own misfortunes before entering Qilixiang. Now that they finally have this opportunity to change their destiny, each of them cherishes it very much.
During the past few years in Qilixiang, they had no worries about food and clothing. Everyone had a stable job that was not too tiring, and they received a large sum of salary every month. Looking at the increasingly abundant small treasury, they felt more at ease than ever before.
Many people pray secretly in their hearts, hoping that Qilixiang will get better and better, and they are willing to stay and work for Qilixiang for the rest of their lives.
I never thought that after only a few years of good times, there would be so many shops on the market competing with Qilixiang for business.
Although the owner did not care, the employees working in the store were terrified, fearing that Qilixiang's business would be affected and the store would not be able to continue operating. The owner would not be able to use them and would have to sell them off.
In order to prevent this worry from becoming a reality, they work more attentively every day. They clean the shop spotlessly, wipe the glass counters to make them shine, and entertain customers who come to buy with a kinder and gentler attitude.
Not only are the employees in the store working hard, but the pastry chefs in the kitchen are also busy. Whenever they have free time, they are improving dessert recipes, striving to make the desserts tastier and more to the tastes of local people. At the same time, they are also actively developing new desserts.
What is taught in vocational colleges are all basic knowledge. How much one can learn and to what extent one can achieve it depends on the students' own understanding and creativity. They just don't believe that they, who are experienced, can lose to these novice bakers.
Thus, a fierce competition among dessert companies began, and as expected, Qilixiang won.
However, neither the store employees nor the pastry chefs were carried away by this short-lived victory. In order to maintain their current leading edge, they still maintained an excellent service attitude and a proactive and enterprising attitude towards research.
As the person in charge of Qilixiang, Lin Xiangxiang witnessed firsthand how Qilixiang survived this attack from its peers. She was extremely satisfied with the performance of her employees and the pastry chef she had personally trained.
After Qilixiang's development stabilized, Lin Xiangxiang started her "sub-brand development plan".
She planned to set up a separate beverage brand specializing in various drinks. When the time was right, she would close the beverage counter of Qilixiang and make Qilixiang a brand specializing in Western desserts.
Lin Xiangxiang told Lin Chuyi about her plans and ideas, wanting to ask for her opinion.
In Lin Chuyi's original world, milk tea shops were everywhere, and she herself was a fan of milk tea, so she accepted Lin Xiangxiang's idea well, agreed with the proposal, and allocated a considerable amount of start-up capital to Lin Xiangxiang on the spot, letting her just go for it.
After receiving Lin Chuyi's affirmation, Lin Xiangxiang became more confident and immediately began to choose a store name, design the store decoration drawings, and finalize the name of the beverage shop and the first drinks.
Soon, the beverage brand "Four Seasons Evergreen" planned by Lin Xiangxiang opened its first store in Lanzhou City.
On the opening day, Four Seasons Evergreen launched a total of twelve drinks, including four seasonal fresh fruit teas, four pure teas, and four added milk teas.
Each drink has a variety of specific options such as adding or reducing ice, adding or reducing sugar, adding or reducing condiments, etc., for guests to choose.
If the customer does not know what to choose specifically, they can directly choose the standard version and make it according to the original preparation method of the drink.
In addition, Siji Changqing has also launched flavored ice cream, fruit ice bowls, cool drinks and other desserts suitable for dine-in. In the hot summer, eating a piece of cool ice cream can greatly relieve the heat in your body.
It is for this reason that Siji Changqing has been very popular among young people in Lanzhou since its opening, and there is a constant stream of people coming to the store to place orders every day.
The success of the first store boosted Lin Xiangxiang’s self-confidence, and she began to open the second and third Four Seasons Evergreen stores without stopping.
With the experience of opening Qilixiang stores, Lin Xiangxiang opened Four Seasons Evergreen stores across three states in just one year.
The reason why Lin Xiangxiang opened so many Four Seasons Evergreen restaurants in one year, in addition to Lin Xiangxiang's desire to create a successful sub-brand, another important factor is that Four Seasons Evergreen is indeed very popular.
The fundamental reason why Four Seasons Evergreen is so popular is that its brand positioning is youthful and its product styles are diversified.
The main audience of Siji Changqing is young people, so Lin Xiangxiang put a lot of effort into the product packaging.
She hired painting graduates from vocational colleges with high salaries and formed them into a painting team. The daily work of this painting team was to draw design drafts that met Lin Xiangxiang's requirements.
The painting major in the vocational college teaches students three types of paintings: one is traditional ink painting, which focuses on artistic conception; one is sketching, which focuses on realism; and the other is abstract painting, which focuses on imagination.