0p0 Chapter 420 Shocking Strength! We Must Suppress China's New Energy Vehicles!
Chapter 420 Shocking Strength! We Must Suppress China's New Energy Vehicles!
It was approaching noon and the sun was scorching hot.
A majestic and imposing black Land Rover M9 slowly reversed into the test drive area parking space.
Staff in the indoor waiting area immediately picked up a loudspeaker.
"Please welcome VIP number 81 for a test drive!"
"Number 81, please take a test drive!"
Ishida Hisaji, who was engrossed in recording his experiences at the exhibition, quickly got up after being reminded by his assistant.
"We are number 81, and this is our test drive appointment!"
"You only registered one driver's information, so only the registered person can test drive, and accompanying persons can only ride in. Is that alright?"
“No problem, Professor Ishida is from Japan, he doesn’t have a Chinese driver’s license.”
As the assistant spoke, he quickly took out his driver's license and showed it to the staff for inspection.
In order to test drive the Land Rover M9, the two deliberately registered when many people were busy paying attention to the new car and enjoying the song and dance performances.
But to everyone's surprise, this car, which was launched at the beginning of the year, is still very popular and there are many people who want to test drive it.
After waiting for more than an hour, it was finally their turn to test drive.
Having waited so long, the assistant had naturally figured out the process by now.
Knowing that Land Rover is very cautious, they checked the driver's license again before the test drive.
"Driver's licenses are fine, please come this way!"
The staff member handed the driver's license back with both hands.
He then removed the red seatbelt from the bollard and led the two to the outdoor test drive area.
It was already quite surprising that snacks, drinks, and tea were available for free while waiting.
What Ishida Hisaharu and his companion didn't expect was...
I walked out to the parked Land Rover M9, a distance of only a dozen meters.
The staff who saw them off and those who welcomed them insisted on holding umbrellas to shield everyone from the sun.
Is it possible for someone to get sunburned at such a short distance?
but……
Having someone hold an umbrella for you when you go out and someone open the door for you when you get in the car certainly gives you a sense of ceremony and prestige.
Get into the comfortable and cool car.
Although I had already read and studied the relevant information about this car.
But you have to sit inside the actual car to see and experience it for yourself.
Hisaji Ishida was still deeply shocked by the unprecedented luxury and comfort.
Previously, when I saw photos and videos, I only thought the car's exterior and interior were novel.
Especially the center console, unlike the cassette recorder or car CD player that are currently sold in the market, has a display screen installed, which is quite creative.
But just how technologically advanced and luxurious is it?
It's really hard to get a feel for something just by looking at photos and videos.
Now, inside a real car, you can sit in a seat that's even more comfortable than a sofa.
Everywhere you look, there is exquisite design and superb craftsmanship, which integrates technology and luxury.
Everywhere you touch has a delicate material feel, and it's covered in a large area of soft material.
When surround sound music starts playing, your body can feel the changes in the music's rhythm...
In a trance.
Hisaji Ishida felt as if he wasn't sitting in a car.
It feels more like being in a luxurious and elegant symphony concert.
Amidst soft and pleasant music, the test driver patiently and meticulously explained each item.
Having thoroughly studied the Land Rover M9, Hisaharu Ishida's explanation of its features was naturally nothing new.
What he was more curious about was...
What kind of genius could design such a uniquely luxurious car?
Compared to this car, Hisaharu Ishida felt that other top luxury cars in the world were like antiques, products of a different era.
However, Hisaharu Ishida did not ask this question aloud.
After the test driver finished his patient and detailed explanation, Hisaharu Ishida did not ask any other questions through his assistant.
He sat quietly in the back seat, enjoying the seat massage, feeling the car's smooth acceleration, cornering, deceleration, going over speed bumps, rapid acceleration, and sudden braking...
The assistant, who was gradually becoming familiar with the car, tried out various driving modes.
In comfort mode, this car is like a composed and elegant gentleman, always maintaining its grace and composure even when faced with a series of ups and downs.
In Sport mode, this massive luxury SUV transforms into a performance beast, as swift and agile as a tiger descending a mountain.
It is both elegant and comfortable, yet powerful in performance, and its operation is also quite light and flexible.
The assistant was so enamored with this car that he couldn't stop admiring it.
Even Hisaji Ishida couldn't help but feel a little embarrassed.
This is a test drive.
Why keep trying it if you're not going to buy it?
There are still many people waiting in line behind!
But the test driver didn't remind him, and Hisaharu Ishida didn't want to press him for details.
Having worked in the automotive industry for so many years, this was the first time he had ever seen a car independently developed by China.
Moreover, it offers a completely different driving experience in different modes, like a new energy vehicle with entirely different personalities.
This kind of car is so novel and so fun.
Even a young assistant might not be able to afford it after years of hard work.
Now that there's a free test drive opportunity, let him experience it to his heart's content!
After a while.
The assistant finally snapped out of his excitement and drove the car back to the test drive area.
With the test driver's prompting, he slowly backed the car into the parking space.
Hisaji Ishida was not surprised that the high-definition reversing image on the display screen would greatly facilitate drivers when reversing.
He looked at the test driver with eager eyes and great curiosity, who was smiling, polite, sincere and attentive throughout the process.
After the car was parked, the assistant turned around and asked him if he had any questions.
Hisaji Ishida did not ask if it was possible to arrange some experience with the auxiliary functions.
Some say this car can avoid obstacles in emergencies, providing real-time warnings and emergency braking for obstacles that appear in front of it while driving.
Ishida Hisaharu didn't expect this feature, which could greatly reduce car accidents, but he could experience it at the test drive event at today's auto show.
"Is there a time limit for your test drive experience?"
"No."
"But with no time limit and the need to patiently explain to everyone, aren't you worried that you'll put in a lot of effort only to have the customer ultimately not buy a car?"
"Don't worry, we arrange test drives not to screen customers, but to sow seeds of hope."
"Sowing hope?"
"Yes, regardless of whether a customer has the intention or ability to buy a car, since they are willing to spend their valuable time experiencing our cars, they are potential customers who deserve our respect and good treatment."
"But this car costs over 500,000 yuan. An average person earns around 1,000 yuan a month, so they probably can't afford it in their lifetime. Would you treat them as potential customers and provide them with dedicated service?"
"Of course! Nobody knows what the future holds. Life is full of endless possibilities. What if our clients become rich? Even if they don't, everyone who strives to make a living deserves respect!"
After listening to the assistant's translation of the last sentence.
For some reason, Ishida Hisaji suddenly felt a tremor in his heart.
The layman looks at the excitement and the insider looks at the doorway.
What is a luxury car?
What is a luxury brand?
Is it cutting-edge technology or ultimate enjoyment?
Or perhaps it's the scarcity attribute conferred by the high price that brings people a unique sense of prestige?
Hisashi Ishida, who had studied cars for most of his life, once thought he knew cars very well and had profound insights into the automotive industry.
He once thought that a car company with a certain level of strength could create luxury cars simply by using the best materials and processes to make beautiful and attractive vehicles.
He even once believed that the success of the Land Rover M9 was due to its stylish and attractive design, as well as its more technologically advanced features compared to other cars on the market today.
But now...
An ordinary Land Rover test driver taught Hisaharu Ishida a lesson in just a few words, giving him a completely new understanding of the success of the Land Rover M9.
He discovered that the car's rapid success was not only due to its strong product capabilities, but also because Zhao Ruilong, a top-tier nobleman, went so far as to lower himself to market it.
Another easily overlooked but crucial factor for success is the marketing philosophy!
People-oriented, treat people with sincerity!
Ordinary people who might not even be able to afford tens of thousands of yuan can be treated like VIPs and served with heartfelt sincerity.
What about car owners who have already bought a car?
They will likely provide more meticulous services in many aspects, such as car purchase, delivery, and after-sales service.
Land Rover has provided its customers, who have spent a lot of money, with an unprecedented level of luxury and enjoyment.
In addition, the car itself is quite good in all aspects, not only making you look good on the road, but also being very comfortable to ride in.
It's no wonder the Land Rover M9 is a bestseller!
And what about those who test drive the car but can't afford to buy it?
They are the hope that has been sown.
Land Rover has already instilled in them the idea of what a luxury car should look like, what kind of driving experience it should offer, and the meticulous service it should provide.
Perhaps they can't afford it now, but that doesn't mean all of them, or any of their friends and family, can't afford it, and it certainly doesn't mean they'll never be able to afford it in the future.
The economy of China is developing rapidly, and the ever-evolving electronic information technology is bringing about a rapid information revolution in this ancient and vast country.
In this era of dramatic changes, some people will surely seize the opportunities of the times, become rich, and even become billionaires.
When they became rich...
The seeds buried in the heart will surely take root, sprout, and burst forth with powerful force.
Just as some people love Mercedes-Benz and BMW since they were young, they must realize their dreams when they grow up and become rich.
And as a new brand...
Even if one of its models becomes a hit, Land Rover still has a long way to go.
They don't have the means to cheat customers; they must continue to sincerely and diligently sow more seeds.
Only by adhering to long-termism can a lasting and desirable luxury brand be built.
Think of this.
While moved, Hisaji Ishida suddenly felt a surge of panic.
"That's terrifying! It's absolutely terrifying!"
"For a car company to succeed, it not only needs excellent technology, but also a unique business philosophy!"
"Today, the people of China have not only achieved a unique advantage in technology, but also in the development of the electronic information industry."
"They have also found an excellent concept in brand building and management, and are willing to stick to it regardless of the cost!"
"If this trend continues, they will inevitably produce more and more appealing cars in the future, taking away a large share of our Sakura Motors' market share in the global market!"
"Under the suppression of the United States, we have fallen behind in the semiconductor industry, which has caused the electronics and information industry to lag behind the times. As a pillar of the national economy, the automobile industry can no longer afford to lose!"
"If our car sales decrease, it will lead to lower revenue for car companies. In order to cut costs, they will have to reduce salaries and lay off employees. Once many people lose their jobs, the national economy will inevitably decline..."