0p0 Chapter 119 First Investiture of the Gods
Chapter 119 First Investiture of the Gods
Initially, it wasn't the song itself that went viral, but rather a short video of only 30 seconds posted by Day and Night Entertainment on a short video platform.
The video begins with the catchy intro to "My Bad," and the camera cuts in from a brightly lit city night scene, with light and shadow filtering through windows and casting dappled patterns in the dimly lit room.
The scene slowly zooms in, revealing a man in a loose white shirt in a dimly lit room. His collar is casually open, revealing his delicate collarbone, which exudes a nonchalant and carefree air.
The person in the video is Jia Lai. His hair is black in the video. It is just ordinary black curly hair, but at this moment, under the light and shadow, it exudes an irresistible sexiness and allure.
As the camera zooms in, Jia Lai's face becomes increasingly clear. His eyes are slightly closed, and his high, straight nose, sculpted by light and shadow, has a deep and distinct profile, with every line perfectly proportioned.
His long eyelashes cast feather-light fan-shaped shadows on his eyelids, trembling gently with his breath.
Jia Lai parted her thin lips slightly, and her unique, hazy singing voice flowed out with an ambiguous breath, "In this private corner, night is sprawling," the English lyrics pronounced sexy and charming.
Swaying gently to the rhythm, shoulders tremble slightly, hair fluttering lightly in the light and shadow.
The camera quickly switches to a close-up of his absorbed expression, his slightly furrowed brows, and his gently pursed lips, all showing his complete immersion in the music.
As the melody progresses, the drumbeats become stronger, and Jia Lai's singing becomes even more passionate.
When he sang the chorus "Voice like fire, burning through the long night," he tilted his head slightly, the lines of his neck graceful and flowing, like an elegant swan.
The camera then zooms out, revealing his slender figure gently outlined by the city lights, blending perfectly with the bustling night view outside the window, creating a visually stunning and beautiful scene, with every frame possessing a cinematic quality.
Finally, the camera focuses steadily on Jia Lai's confident and charming face, his lips slightly upturned in a captivating and meaningful smile, the city lights behind him still shining brightly, the scene abruptly ending at the climax of the music, leaving the audience with endless room for imagination.
The caption under the short video reads: "30 seconds, an encounter with the ultimate musical romance. Liyuan Music Competition: A cappella performance of 'My Bad' without a sound card."
As soon as the video was released, the comment section was instantly flooded with enthusiastic netizens:
"Family members, does anyone know this song?! These 30 seconds completely captivated me! What's the name of this song?! I desperately need the full version!"
"It's so beautiful! That face, that voice, that background, that atmosphere! Absolutely amazing!"
"Waaaaah, Grand Court!!! I'm going to swipe the recommendation button in the bottom left corner."
"Brother, I inhale O2 and exhale CO2, so does that mean I'm deficient in Vitamin C?"
"Holy crap, isn't that Jia Lai? The champion of the Peking Opera Music Competition can sing???"
The short 30-second video whetted the appetite of viewers.
This video was not filmed by Jia Lai himself, but rather a collaborative effort between the editing team of Day and Night Entertainment and Jiang Mingfei's professional short video shooting team.
By deeply analyzing market preferences, every detail, from camera language to music pairing, has been repeatedly polished, all in order to create the most impactful and viral content that will resonate with the public and boost the popularity of the song "My Bad" across the board.
Bai Li personally approached Jia Lai and asked him to film a short audition video.
This was the first time Jia Lai had received such a unique task assignment, and he felt both excited and nervous.
Before the video shoot, the makeup team did his makeup. He had never worn makeup like this before, and it looked like he had a mask on his face, which made him feel a little uncomfortable.
Makeup and such were fine, but the makeup and styling team still wanted to change his mint green hair, which Jia Lai definitely wouldn't allow, so in the end he compromised and got a wig with black curls.
The wig was Jia Lai's last act of defiance.
In the early stages of filming, Jia Lai's performance was somewhat stiff, with every movement and expression seeming a bit forced.
The short video professional director was not in a hurry, but patiently guided him step by step.
With the director's careful guidance, Jia Lai gradually found his footing and grasped the key points of the filming, completely immersing himself in enjoying the atmosphere of the song...
As it turns out, all the efforts have yielded the best results.
More and more viewers, drawn in by the video, are eagerly heading to major music platforms to search for the full version of "My Bad".
A short 30-second video successfully boosted the song's play count.
Within just one hour of its release, the song had garnered over 1 million plays, and the comment section was quickly flooded with comments.
"What an amazing song! I was hooked the moment the intro started, the rhythm is so catchy, I just can't stop listening!"
—"My face turned bright red after I understood the lyrics. I couldn't tell the difference between 'bad' and 'bed'."
"Jialai's voice is a perfect match for this song, languid yet sexy. I've been listening to it on repeat all day."
—"Bai Li wrote the lyrics and composed the music again! Day and Night Entertainment is awesome! Are they officially launching an attack on the music sector?"
"There are both Chinese and English versions, and they're both great! I highly recommend them!"
Once a video goes viral, it triggers a chain reaction, like toppling dominoes.
Many bloggers on short video platforms followed suit, using "My Bad" as background music in their videos, causing the song's exposure to increase exponentially.
This song has become a popular background music, and related challenge videos on Douyin have exceeded 10 billion views.
Countless online celebrities and ordinary people collaborated on videos, the dance section was full of hot dances to the rhythm of the song, and the story section also had creators using it as background music to edit various short films with different styles but all of them were very attractive.
Then, a pet video unexpectedly became a viral sensation.
The video was posted by a pet owner named Aqiang.
Aqiang is a seasoned pet lover who owns a French Bulldog named Pudding. He enjoys recording Pudding's daily life.
That day, A-Qiang suddenly had a whimsical idea and decided to do an interesting little experiment.
—See how Pudding reacts to different kinds of music.
He first played some soothing classical music, but Pudding just lay lazily on the ground, not even lifting his eyelids, showing no interest in the melodious tunes. Then, he switched to upbeat pop music, but Pudding only twitched his ears slightly, still looking listless.
Then, something magical happened when Ah-Qiang played "My Bad." As the loud drumbeats began, Pudding, who had been listless, suddenly perked up his ears.
As the music tempo quickened, Pudding's body began to writhe uncontrollably. Its chubby little legs bounced around in a comical manner, and its head swayed back and forth, making it both funny and adorable.
"What's the song title? This song is perfect for dogs!"
"This French Bulldog's dancing spirit was awakened by the music!"
"—??? My dog only poops and farts..."
With netizens showering the video with likes, shares, and comments, its popularity grew exponentially.
As the topic gained popularity, "My Bad" dominated the homepage recommendations of major music platforms, quickly topping the charts for trending songs and new releases.
"It's addictive. After listening to it, those lyrics are stuck in my head. I hum them while walking, eating, and sleeping."
—"When I listen to this song, I feel like I'm on the top floor of a luxury hotel in Las Vegas, swirling a glass of wine and overlooking the city's night view. It's so atmospheric!"
After "My Bad" sparked a craze domestic, various opinions followed.
Among them, a music creator who claimed to have been deeply involved in the field of music creation for many years and had considerable professional authority published a long article on his personal social media platform, offering a sharp "professional critique" of "My Bad".
"I'm really baffled by this so-called viral hit, 'My Bad'."
"This song has a very strange style. It lacks the subtle and culturally rich emotional expression found in Chinese music, as well as the straightforward passion and unique rhythm common in English songs."
"The melody and arrangement seem to be trying to blend Chinese and Western elements, but in reality, it is a hodgepodge that fails to please either side."
This professional music creator also specifically mentioned the English version of "My Bad" produced by Daylight Entertainment, his words full of sarcasm:
"Day and Night Entertainment is even launching an English version with great enthusiasm. Are they trying to break into the American market? That's just wishful thinking."
"As far as this song is concerned, it's just something for our own people to enjoy domestically. It doesn't suit the tastes of the international music market at all, and it will never be able to go global."
"This was a failed creative attempt, destined to only have a fleeting moment of fame within a small circle."
The article concludes by urging everyone to return to truly profound classic music.
This commentary quickly spread across the internet after it was published.
Some people who were already hesitant about "My Bad" chimed in, finding Li Ming's words to be spot-on, and a bunch of knowledgeable people suddenly appeared overnight.
A seasoned music enthusiast said, "After listening to music for so many years, I can tell this song has no substance as soon as I hear it. Young people these days like this kind of flashy stuff. The melody is superficial and the lyrics are incomprehensible. It's a mix of Chinese and English, just to grab attention. It can only fool those music novices. Real good music is not like this."
Rain or shine: "From a professional perspective, the singer of this song has serious problems with his singing technique. His so-called hazy singing style is just pretentious in the eyes of professional singers, and he has no solid vocal foundation at all. Moreover, the harmony arrangement of this song is too simple and does not show the sense of musical layering. Such a work will hardly stand for a long time in the music industry."
……
However, the slap in the face came unexpectedly.
In the United States, across the ocean, David, a well-known music blogger with considerable influence in the global music industry, stumbled upon a video related to "My Bad".
This musician has a unique taste in music and has discovered and recommended many niche but highly promising musicians, gaining a considerable following on overseas video platforms.
At the time, David was idly browsing social media when a video by a dance blogger using "My Bad" as background music caught his attention.
In the video, the dancers moved freely to the intense rhythm, and the infectious melody and unique style instantly piqued David's interest.
He immediately searched for the song, listened to it several times, and then excitedly stood up from the sofa: "What a treasure song!"
David quickly produced a video dedicated to "My Bad," providing a detailed analysis of the song's melody, rhythm, lyrics, and unique musical style.
In the video, he didn't hold back his praise for "My Bad".
"Listen up, everyone! I have to share this song from China, 'My Bad,' with you all. It's absolutely amazing! The moment the melody starts, I feel like I've been pulled into a whole new musical universe."
"The way they blended the incredibly delicate, almost otherworldly feel of Eastern music with the strong and catchy rhythms of Western pop music is simply amazing."
"This isn't some perfunctory mix-and-match; it's as if they've found the perfect formula and created something completely unique and exciting."
"Let's talk about the singer. Oh my god, that voice! It has a dreamy and hazy quality that immediately captivates you. And what about those breathy parts? They add a super sexy and mysterious atmosphere that's simply irresistible."
"Trust me, 'My Bad' will soon be on everyone's playlist!"
This video quickly spread across major video platforms abroad, with likes, comments, and shares skyrocketing.
International netizens were also captivated by the unique charm of "My Bad," with comments section filled with expressions of love and amazement for the song.
—"OMFG, I don't usually like this type of music, but this song really resonates with me."
——" "10/10 would remend! Damn! "
—"This song is a game-changer! Literally obsessed!"
"I never knew Chinese music could be this cool!"
With David's recommendation and enthusiastic sharing from netizens, "My Bad" became a viral sensation on the international internet, quickly climbing the trending charts of major music platforms.
The pronouncements of those self-proclaimed professional creators appear so pale and powerless in the face of irrefutable facts. The more arrogant they were before, the more they have fallen hard now.
His account was ridiculed by netizens, and those who used to agree with him fell silent.
The head of the marketing department rushed in, his face beaming with barely concealed excitement: "President Bai, it's a hit! A complete hit! 'My Bad' has become a viral sensation on overseas music platforms!"
Bai Li hadn't expected to become popular overseas as well.
The meeting room, which had been filled with discussion, fell silent instantly. Everyone turned their attention to the report, their eyes filled with surprise and delight.
As its popularity soared overseas, its popularity in China was also reignited.
Major music platforms have placed "My Bad" on their homepage recommendations, and the song's play count has been soaring.
Bai Li smiled with satisfaction, but she knew in her heart that this was just a new beginning.
To capitalize on the momentum, Bai Li and her team contacted overseas music distribution companies to prepare for the official overseas release of the physical album "My Bad".
In addition, Bai Li also assembled a music creation team to prepare a remix version of "My Bad" and derivative works.
As Day and Night Entertainment gained further recognition, numerous singers and musicians extended offers to them, inviting them to create songs for them.
One song, "Investiture of the Gods," is that powerful.